This is the best SPF I have ever tried! I love the company's values and how much they care about our environment. It made me feel very secure in buying from them. Then, on top of it being a great company, the product is AMAZING! It works super well and is super effective even on the sunniest of days. I am a huge stickler for sunscreen and use Nöz nearly every day! I chose this yellow color because yellow makes me so happy and I absolutely love it.